Sometimes Marketers Are Just Plain Brilliant

Zipcar IKEA brooklyn

We're sure you've heard all the hoopla and hype that IKEA Brooklyn is opening up this month. And well, we know how much you love your IKEA trips and how much of a madhouse it's going to be there and we wanted to make your life a little bit easier! So, to save you a little bit of time, Zipsters who drive their Zipcars to IKEA will be getting VIP Treatment in the form of 6, count 'em, 6, designated parking spots near the entrance! This means less circling the lot like a hungry shark, and more time for assembling later!

Author's note: I'm not going to deny that I am a HUGE fan of Zipcar. Nor will I deny that, while waxing poetically about the beauty of Zipcar to my Aunt from Ohio, she laughed out loud at the idea of renting a car by the hour. Only in New York (oh, and about 45 other cities. Take that Aunt Sally.).

Feeling Patriotic

It's summertime...but even more importantly, we have a candidate for President. Hurray!

I've jumped on the bandwagon early on and am hosting a bakesale for Barack next Sunday, June 22nd at 1:00 pm on my stoop. You can find more details at:

http://political.moveon.org/event/bakesales08/47997

I'm thinking the bakesale will be much less dangerous than my door-to-door effort for Gore.

Long story short: me and my girlfriend. bright eyed and bushy tailed. steel working town in Pennsylvania. we split up thinking we can cover more territory. me ringing doorbell at my first house. alone. large man (we're talking 300 lbs) answering and grabbing my arm and pulling me into his house (without a word). me. throwing up my Gore for President leaflets and screaming bloody mary thinking this is my last day on earth (also thrashing my arms and legs as much as i am able). friend running across the street to save me. large man (and equally large son) freaking out almost as much as me claiming they are trying to save me from their dog who was about to bite me. friend standing at the end of their driveway unable to save me due to the large dog. me. seeing dog and (sort of) understanding the assault. father and son feeling REALLY badly and offering my friend and I cookies and a coke. me. making sure they went out to vote the next Tuesday.

All for the cause, people.

Yes, bakesale is predicted to be MUCH less eventful. In a good way.