FitzThis

Monday, June 16, 2008

Sometimes Marketers Are Just Plain Brilliant

Zipcar IKEA brooklyn

IKEA logo

We're sure you've heard all the hoopla and hype that IKEA Brooklyn is opening up this month. And well, we know how much you love your IKEA trips and how much of a madhouse it's going to be there and we wanted to make your life a little bit easier! So, to save you a little bit of time, Zipsters who drive their Zipcars to IKEA will be getting VIP Treatment in the form of 6, count 'em, 6, designated parking spots near the entrance! This means less circling the lot like a hungry shark, and more time for assembling later!

Author's note: I'm not going to deny that I am a HUGE fan of Zipcar. Nor will I deny that, while waxing poetically about the beauty of Zipcar to my Aunt from Ohio, she laughed out loud at the idea of renting a car by the hour. Only in New York (oh, and about 45 other cities. Take that Aunt Sally.).


Posted by FitzThis at 5:58 PM

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